Many uniforms, one trade
I have been cabin crew, a restaurant manager and head chef, a restaurant consultant, an augmented reality salesman and the lead of a 35-person support team. Today I build AI that runs on your machines. This is how you get from one to the other without going through computer science.
Jacobo González Jaspe
Founder of J4SGON S.L. · former EMEA Team Lead at Docebo · Valencia
Who is behind it
I have been translating since I was eight
I was born in Spain, moved to England at eight and came back to Valencia at sixteen, to a British school where I sat Spanish as a foreign subject. I was not in one place or the other. I was in the translation.
I have been doing the same job in different uniforms ever since: standing between two sides that do not understand each other and getting the service out. Passengers and crew. Front of house and the kitchen. A client and a technical team. Today, an organisation and a language model.
I do not come from computer science, and I do not hide it. This is the whole path, in order, with what each stop left me with.
The path, in order
-
From 18 to 21
Cabin crew
Ryanair
Four sectors a day, twenty-five-minute turnarounds and, behind the coffee trolley, the real job: being safety staff at eighteen.
What it taught me A procedure is compressed experience: every line exists because something once went wrong. And a turnaround was a dependency graph before I knew the word.
-
2010 to 2014
University in Birmingham
Birmingham City University: hospitality and events, then marketing
Hospitality and events first, then the marketing degree, with event management and digital resource design.
What it taught me I chose to study what I was already doing: people, events and processes with a clock running. The technical part came later, through the back door.
-
Before the kitchens
Chamber of Commerce
My first job outside the classroom
I worked at the Chamber of Commerce before I went into hospitality.
What it taught me I saw from the inside how an institution serves businesses: with procedures, deadlines and paperwork that someone has to understand on their behalf.
-
Twelve years
Manager, head chef and area manager
Café Rouge, Prezzo, Bella Italia and Everyman Cinema, in England
I started as manager at Café Rouge (Harborne, Birmingham), where we won awards. At Prezzo I joined as manager and ended up head chef and then area manager over several sites. Then Bella Italia and an Everyman Cinema. My last titles were Area Support General Manager at Prezzo and, in 2018–2019, Area BOH Support Manager at Casual Dining Group, the company behind Café Rouge and Bella Italia.
What it taught me I have been on both sides of the pass. I know what it is when front of house promises what the kitchen cannot send, and the same scene plays out today between a client and a technical team.
-
2019 to 2020
Operations Manager at my first consultancy
INFINITII
I advised restaurants: twelve years of knowing why a site loses money on a Tuesday, turned into a service. When hospitality switched off in March 2020, I helped those businesses move to takeaway: menu, format, packaging, payment and delivery.
What it taught me My first real change management. I have watched people who thought they were finished build a different business in a month.
-
2020 to 2022
Business Development Manager: international sales and marketing
NowAR (augmented reality)
The contract said sales. What I did every day was translate what the client asked for into something the developers could answer with a yes, a no or "that is three weeks". I helped found NowAR Lab, a WebAR, XR and gamification studio. On the side I taught myself 3D, game assets, programming and some AI, and started streaming, first on Mixer and then on Twitch and YouTube, and building a community.
What it taught me I did not change trade. I found the one I already had. The bridge was not a transition job: it was the profession.
-
May 2022 to February 2026
From first-line support to EMEA Team Lead
Docebo, first in the UK and then from Spain
I joined without knowing what an API was. Second line brought SAML, SSO, webhooks and integrations. From 2024 I was EMEA Team Lead, and I ended up leading the European technical team: 35 people across levels 1 to 3 and Premium. I built their bots and automations end to end, the intent routing, a Zendesk provisioning app and the Intercom historical export, and I chaired the internal AI Council. In February 2026 a restructuring closed my role: no bad manager, just a spreadsheet, and I was a row in it.
What it taught me An API is just a waiter. A failure almost never shows up where the cause is, so you do not guess: you eliminate. And an automation is worth nothing if you do not know why it is right.
-
Since 2026
Founder
J4SGON S.L. (VORLUX AI), Valencia
I wrote the first commit on 29 December 2025. The company was incorporated in April 2026. Today I build AI that runs on each organisation's own hardware and prepare EU AI Act compliance. I also work for clients as Technical Deployment Manager (TED) at an online-learning company and as integrations, automation and migrations specialist for a global learning company. We have built our own apps and tools, and we run our own content channels.
What it taught me Working alone, you do not miss the salary first: you miss the alarms. So I rebuilt them: cited sources, agents that propose and a person who decides.
Languages: Spanish and English as my own, plus French. Docebo Pro, Docebo Connect and AI Agent Builder certified.
Jacobo González Jaspe · founder of J4SGON S.L., Valencia · LinkedIn
How I work now
None of that was a prologue. It is the method.
From the kitchen I kept the habit of naming the problem plainly and fixing it before the next service. From the plane, that a written procedure beats memory. From support, check before you claim. That is how I work now.
AI that runs on your machines
I pick the hardware, load the models and leave them running on your network. If the cloud is the better call for your case, I will say so. Pro ownership, not anti cloud.
The EU AI Act, without the drama
I start with what applies to you as a deployer: an inventory of AI use, a literacy plan, labelling and risk classification. Written down, calmly.
Measured on our own machines
What I publish I have measured on the two DGX Sparks we run in Valencia. If I cannot point to where a number comes from, the number does not exist.
Three values, written down so you can hold me to them
- Control what can be controlled. A lot is not up to you. That is exactly why I do not hand over the part that is.
- Tell the truth, especially when it costs. Including correcting myself in public. If you do not need something, I will tell you.
- Treat people who bring value with value. I was a row in someone else's spreadsheet. I am not building an organisation where anyone is one.
Is your organisation ready for AI?
Six questions, about two minutes. You get your level and the next steps.
Tell us what your organisation needs
In 15 minutes we look at what the AI Act asks of you, whether AI on your own machines makes sense for you, and where to start. No commitment, and nothing you do not need.
79 free guides · 17 compliance templates